Kulara Estate’s Rare Penny Extends Collection with Three New Varietals
by Dean Di Sipio August 30, 2021
Australian wine producer, Kulara Estate announces the extension of its Rare Penny collection, a curated range of select varietals crafted from exceptional fruit sourced from renowned growing regions across south-eastern Australia. The release of three new varietals, the 2021 Sauvignon Blanc, the 2021 Pinot Grigio and the Prosecco NV adds further depth and character to an already-diverse assortment of wines.
First, the 2021 Sauvignon Blanc exhibits zesty citrus aromas with nuances of tropical Gooseberry, in addition to a crisp and well-balanced palate that denotes flavours of grapefruit, passion fruit and guava. Andrew Powley, the winemaker says to expect a light-bodied wine with a refreshing hit of tropical fruit flavour. Further, this quintessential Australian Sauvignon Blanc pairs well with shellfish, delicate white fish, as well as crisp green vegetables, and fresh salads tossed in citrusy dressings and herbs.
Second, the 2021 Pinot Grigio showcases a bouquet of ripe peaches and nectarines, while the palate is fresh and well-balanced with a delicate stone-fruit sweetness. This versatile Pinot Grigio pairs well with deli meats, fresh salads, as well as seafood and grilled meats. The wine maker says that this crisp and easy-to-drink wine is perfectly suited to typical Aussie barbeques.
Third, the Australian Prosecco possesses delicate stone-fruit aromas with a hint of cantaloupe melon, which compliments a vibrant and fresh palate that displays flavours of apple, peach, and pear. This fragrant Prosecco is the perfect accompaniment to antipasto platters, also it mixes exceptionally well in classic spritzers. The winemaker says that this easy-drinking prosecco is perfect for any occasion, whether it is enjoyed on its own, mixed in a classic spritzer or shared with food.
In addition, Kulara Estate’s general manager, Zach Wilson says that the launch of these new varietals strategically coincides with the lead-in to summer, explaining that these wines have been specifically produced to help consumers celebrate the season by providing crisp, refreshing, and easy-drinking varietals that are perfectly suited to outdoor occasions such as al fresco dining, barbeques, and picnics.
Moreover, the general manager acknowledges that the producer’s strategic approach is reflective of the evolution of Kulara Estate’s business model. Particularly due to a collaborative marketing and sales focus which delivered a robust research and development policy, whereby the marketing department rigorously analyses global trends and local category insights to determine viable growth opportunities for the organisation and its distribution partners.
Finally, the Rare Penny collection is exclusively available to Kulara Estate’s independent off-trade partners, which highlight’s the organisations commitment to the Australian independent liquor retail industry. The continued support provides our independent partners with attractive margins, and more significantly value. Also, margins as well as value perceptions are preserved due to the collection being inaccessible to the national retailers, thus a fixed price is not being advertised nationally. Starting from $13.99 RRP, the collection boasts nine distinct varietals, providing superb Australian wines that appeals to every palate and occasion. Excellent distribution, as well as ranging opportunities and further discount support available. Email orders@edgemill.com.au or phone +61 3 9982 8700 to learn more.
About Kulara Estate:
Kulara Estate is proudly Australian owned and operated, founded by the Stavrakoulis family in 1998, the vineyard is located in the picturesque Ebenezer district in the northern most reaches of South Australia’s renowned wine-producing region the Barossa Valley. Our brands include Matilda’s Ghost, Rare Penny and Lightning Creek, each offers a distinct range of Australian wines crafted to provide exceptional value to our customers (distribution partners) and consumers.
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